Merger and New Account Win for PIVOTAL Communications

The directors of EMCGPR and DTM (Direct to Market) Liz McGonigal and Martin Hayes are delighted to announce the merger of their two brands in the creation of PIVOTAL Communications. 

With the merger announcement, PIVOTAL is also happy to publicise that the company has been awarded the Brown Thomas Loyalty Card customer acquisition campaign ‘Brown Thomas Black’.  The campaign which launched in-store in October was awarded following a competitive pitch, key factors for which were the ownership, quality of standards, experience and price competitive elements of our programme. Winning the account provided PIVOTAL with the opportunity to successfully pitch for and operate the Brown Thomas Loyalty Line, a premium customer care centre supporting Brown Thomas customer loyalty requirements. 

The combining of EMCGPR and DTM to PIVOTAL Communications will enhance the high level of client services they currently offer and strengthen their ability to consistently meet marketing goals and objectives. PR and customer acquisition programmes are key factors in today’s markets for all brands and companies. The directors of PIVOTAL have over three decades of experience in driving strategy and delivering results. 

Firm believers in the traditional methods of PR and promotions while ensuring a balanced online focus, PIVOTAL will provide tangible results for its clients. Getting the product into the hands of the target consumer help drive sales, heighten awareness and will maintain strong customer loyalty.  

Since its inception in June 2008 EMCGPR has raised the profile of ICOS; launched the Michael Collins musical dramatisation for the Cork Opera House; developed the Kerry Foods dairy brands both on and offline; devised and implemented the new look and feel for Festina Lente and Aboutime, (increased training member numbers and customer sales respectively); launched the prostate cancer booklet for Astellas Pharma and recently supported Astellas Pharma in their win at the IMT awards for our programme on urology entitled “Water-works”.  

DTM has an impressive history of working with a list of high quality brands and accounts including, Glenisk, Innocent Smoothies, MBNA, GU, Kopperberg, Spirit Retail Marketing Group, Ben & Jerry’s and Nivea. The merger and Brown Thomas account wins are an excellent way to celebrate the creation of the PIVOTAL brand and a great foundation on which to build for the future heading into the New Year.

For further information, please contact Liz McGonigal: 01 6697684

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